Well, like Falcon Northwest, Velocity Micro, or indeed our experience with Maingear - they are knowledgeable, coureous, and really treat you like family. They are willing to do what it takes to make you happy.
Disclaimer: Yes, I will be working for Velocity Micro starting next month. While...
Man, I don't hate Voodoo, there are actually only a couple of boutiques I really don't like. FNW and Voodoo have my respect, that's for sure! Voodoo was very cool to me when we ordered a system, and my hat's off to them in the customer service arena. I regret that I'll not be able to take a look...
Falcon was the first, Voodoo likes to say they were in business one year prior, but there's no record of anything in print or on the web until about 6 years ago...
I know all about Voodoo, I did an article on them. Great guys, but I wouldn't put them on that pedastal...
http://consumer.hardocp.com/article.html?art=ODk0LCwsaGNvbnN1bWVy
Yes to your first point.
And in the case of Acer and Dell, I know that Dell now designs their laptops from the ground up - and in the case of both Acer and Dell, economies of scale keeps prices down. Boutiques usually have to go through a distributor like Prostar or Eurocom, adding another...
I really like the guys at Voodoo, but you have to remember that boutiques rely on ODMs for their laptop designs, and more often than not you can find the same chassis from another vendor.