As I've said before... I'm not really invested unless there's innovation. These days a shooter is a shooter is a shooter. Adding loot doesn't change anything.
With this mentality who stays in business? They should all just quit since someone else has already thought of 'it'. But counter to your point why is everyone else getting on the EV bandwagon since Tesla already did it?
Google is such a strange beast...
Definitely an evil beast but a strange one. What other company listens to their employees as much as Google does yet is as invasive as Facebook?
This and the fact that for so little innovation the costs are increasing dramatically. It's always been a bad idea to copy Apple's pricing model. Especially now that Apple isn't the innovator that it used to be.