Toys.com Sells for $5.1 Million

Looks like the million-dollar domain days are still alive. ToysRUs bought the domain “Toys.com” in a heated auction for $5.1 million bucks. If you’re still squatting that domain, maybe there’s hope for you yet.

ToysRUs really didn’t have much choice. If it wants to be the first thing people associate with toys it really couldn’t afford to allow anyone else to own that domain, even in this economy.

The people that own the domain are just lucky Toys R Us didn't try to just take it away from them like a lot of companies have done when they feel they should own a domain instead of somebody else.

If we were talking about the actual "toysrus.com" domain and someone other than that company owned it, I might be able to see such an instance, but toys.com is too generic and broad for anyone to lay immediate claim to it just because...

Reminds me of the Ghostbusters/Casper trial years ago. The guy that created Casper the Ghost decided to sue the producers/creators of Ghostbusters because the "logo" for Ghostbusters was a "ghost" - your typical white sheet humanoid figure with the the red slash and circle stamp over it - and he claimed he'd created that particular ghost years past and wanted money for it due to copyright laws.

The judge in the case finally ruled "Let's face it, when you ask your average Joe (not me, I assure you) to describe what a 'ghost' would look like, he would most likely say 'A person with a white sheet over his head... so really, how many different ways can you demonstrate or represent what everyone thinks is a ghost?"

He tossed the case out like yesterday's bathwater, as he should. Sometimes these money grubbing people just need to shut up and move on...

i guess i better go squat www.squat.com before its too late.

any idea when toys.com was first registered?

Originally Posted by aznmc16

any idea when toys.com was first registered?

according to whois it was registered on march 20 1998, but personally, i dont know how accurate whois is