There have been rumors flying back and forth over the past 2 weeks that Wal-Mart was readying a $299 HD-DVD player. Those rumors have now been put to bed as both parties are saying the original information was incorrect. It should be noted that neither side really closed the door on the matter however.
Unfortunately, it seems that the firm pulled the trigger a bit too soon on a hopeful order, as a recent retraction on the company's website insinuates that Wal-Mart simply inquired about their ability to "provide a schedule" along with "cost and quantity" details for Wally World to evaluate. Currently, it seems that the "capacity is still under consideration," but it did leave the door open to believe that this idea may still be churning in the background by cordially inviting anyone with an up-to-snuff manufacturing facility to ping them for more details.