AMD axes the ATI brand name

[Stan]

Man this is a sad day AMD apparently thinks the public can't handle two different names. From this point on, anything with ATI in it will just be AMD, and ATI eyefinity will now be known as AMD eyefinity.

You can head over to engadget for more details.

http://www.engadget.com/2010/08/30/amd-kills-ati-brand-you-can-look-forward-to-blood-stained-radeo/

 

[Sycraft]

I don't think it is that they think the public can't handle it, I think it is that they want to boost their brand. ATi cards have been really turning heads lately. AMD processors have not. I think they hope by unifying everything under the AMD name, their graphics division helps pimp their CPU division.

Remember that while their cards have been selling a lot, AMD overall has been losing money for a long time. They have, as of late, started turning a small profit over all, but it is still tenuous. Their CPU division is still a big part of what they do and they are struggling. So they want to push the name. They want people to think "Man these AMD graphics cards rock, maybe I should get an AMD CPU as well."

 

[rUmX]

http://hardforum.com/showthread.php?t=1543335

 

[ellover009]

That would be stupid.

 

[daglesj]

Moved comment to here -

http://hardforum.com/showthread.php?t=1543335&page=3

Larger thread.

 

[MrGuvernment]

That would be stupid.

No it wouldn't, it would be better for AMD, read the other thread