We got a twofer with Blockbuster today. In their efforts to shore up declining revenues, they have started two initiatives. One of which was a foregone conclusion with the end of the format war, that being the availability of Blu-Ray discs in their stores. The other item apparently in the works is an AppleTV rival.
A Blockbuster spokesperson declined to comment about this specific rumor, but it confirmed that they are working with various partners about products, services, alliances and initiatives that can help us achieve our mission to transform Blockbuster into a company that provides access to media content across multiple channels