Eh, I think the guy's just full of shit. Sure, slapping a celeb. on something will help the sales w/ just about ANYTHING. But when the first games that come to my mind when I think recent "blockbuster", I don't recall any big celebs endorsements slapped on them:
Assasins Creed
Gears of War
GTA4
Bioshock
COD's
Crysis
Mirrors Edge
But, when I try to think of a celeb endorsement on a game, the first thing that comes to mind is a shitty game. That fighting one where you can put your face on your guy and smash eachothers face (forgot what it was called).
What that guy should have said is, "when you're trying to market a shitty game, you slap a celeb on it to try to hide how shitty the game is."
Assasins Creed
Gears of War
GTA4
Bioshock
COD's
Crysis
Mirrors Edge
But, when I try to think of a celeb endorsement on a game, the first thing that comes to mind is a shitty game. That fighting one where you can put your face on your guy and smash eachothers face (forgot what it was called).
What that guy should have said is, "when you're trying to market a shitty game, you slap a celeb on it to try to hide how shitty the game is."