Stopping people from not having do upgrade is the only thing Creative can do stay in business. All they have that sell are sound cards, everything else they have is done 10 times better then another company. They've also long held the title of having the WORST driver support ever. Coincidence?
Actually, if Creative got off their asses and put out PCIE cards that are functional, I'd upgrade, but I'm not going to buy a PCI sound card, when it's pretty much a given that PCI will disappear...plus it'd make me feel a bit better about those 1x PCI-E slots that never get used.