HardOCP News
[H] News
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- Dec 31, 1969
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It is rather obvious that GTA IV will surpass Halo 3 simply because, with all things being equal, the latest installment in the GTA franchise is available on both platforms. Hitwise has taken a different approach to analyzing the popularity of GTA IV by comparing the amount of searches for Halo 3 versus GTA IV.
Something that wasnt mentioned in the article is the fact that the Halo 3 marketing machine made it possible to get all the info you wanted, and more (Halo 3 soda), without searching for anything. You couldn't turn around without seeing Master Cheif somewhere. Rockstar took a much more subdued approach which made fans of the franchise have to search for coverage or go to the Rockstar website.
We've already seen searches for Grand Theft Auto 4 overtake those for Halo 3 by 22% comparing the week before the release of both games. Comparing the share of US Internet searches for the combined "grand theft auto 4" and "grand theft auto iv" last week (week to 26th April 2007) to the share of US Internet searches for "halo 3" the week prior to that game's release (22 September 2007), searches for Grand Theft Auto 4 were 22% higher than for Halo 3.
Something that wasnt mentioned in the article is the fact that the Halo 3 marketing machine made it possible to get all the info you wanted, and more (Halo 3 soda), without searching for anything. You couldn't turn around without seeing Master Cheif somewhere. Rockstar took a much more subdued approach which made fans of the franchise have to search for coverage or go to the Rockstar website.