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The HDFury seems to get good reviews; and it's not exactly cheap (like "vgabox" cheap), so it probably has a decent chip to do the signal conversion. It's a very niche market - mostly for those trying to get around stupid HDCP limitations and such.
What's your issue with straight HDMI-HDMI on the Sony? I have experience with a similar model and have no PC specific or console issues.
If the TV supports PC input via VGA without a lot of screwing around like having to set very specific horizontal and vertical refresh rates, front and back porch, etc via PowerStrip, you will probably be fine with a HDFury. Obviously no promises, however. Get it from somewhere with a good return policy and see for yourself if no one else is using it as you like. I don't think you're going to find the review you're looking for, since someone would have to be using the exact same TV and source you intend for it to be useful to you.
No noticeable lag for me when using the HDFury as opposed to a "straight-through" connection via DVI or something.