How much do sites like hardocp get for banner ads?

[general]

I'm curious how much a site like [H] would get from each banner ad that goes onto a page viewed. Anyone have any idea?

 

[calebb]

It depends on how targeted the ads are.

Some sponsors pay a flat rate per day.

But typically, for untargeted banner ads, you might make $0.10 per 10,000 impressions. For more targeted ads, you could get up in the $1 per 10,000 impression range.

As far as [H]? I don't know specifics...