Marketing a game like this cant be easy. On one hand EA wants the PC gamers who want a classic-style RPG, which is what they are actually selling. And on the other hand, there are lots of kids that need a present under the tree for their XBOX.
+1 I think a lot of people who buy this game based on the marketing campaign will either:
(a) absolutely hate it, or
(b) fall in love with this style RPG