HardOCP News
[H] News
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- Dec 31, 1969
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In case youve missed it, Microsoft has launched the new Zune, and with considerably less fanfare this time around. It seems the new Zune is a big improvement over the old Zune. As the owner of a Halo 3 Zune and iPod Touch, I can honestly say I like the new direction the Zune has taken. What do you think?
The company is throwing three times the advertising dollars at the Zune this year according to the New York Post, to the tune of $27 million. Time will tell if this move pays off for Microsoft. Jason Reindorp, director of marketing for Zune, stated it most clearly: "Our No. 1 business priority this year is we want to be the clear alternative to the iPod."