You can always wait for a 3080 Super or Ti, but given that the 3090 is a replacement for the Titan version, $1500 is cheap if you also use it for work.The 3090 for $1500 is a tall price. Unfortunately, I don't think the 3080 is going to be enough to really push 4k/120. Until I see reviews that show otherwise, I'm going for the 3090. My credit card will just have to suffer for a bit.