wow MW2's marketing costs were 4 times its development costs?...is that normal?...I don't think it works that way with movies as most non-indie titles cost more in production then marketing
4x seems a bit abnormal, but Acti marketed the hell out of MW2. The game was everywhere that year. A lot of AAA publishers seem to spend as much, or more, on marketing as production but it just depends on the game and the publisher.