Its funny you mention crush, because that is exactly what they are doing. Seems people are voting with their wallet in this case. I hate to support one company but sammy is doing a lot of right currently and others are barely catching up.
To be fair, this year will most likely mark my first samsung phone buy since their very first color phone (no camera!) That was also a flip.
I've noticed this as well. Each company listens to a small crowd and tries to cater to them. As a result, you get a phone full of compromises. Samsung just throws in everything and the kitchen sink, and it seems to work. The casual user doesn't care that Sense on the HTC One is damn near iPhone smooth while Touchwiz on the S4 is a bloated mess. They care that they can drop their pants and windmill in front of the S4, causing it to page through photos at a potentially rapid pace.
But seriously, I also didn't want to send my money to Samsung this time. We need a healthy ecosystem, not one where a single OEM has such influence. I was hoping that one OEM would throw us a bone. The Xperia Z and HTC One were awesome competitors to the S4, and there's no doubt in my mind that the One was superior. Google Editions have essentially removed the software differences, so it's all about the hardware. If either of those guys had thrown in a removable battery, they would have gotten my money over Samsung.
And it seems like Samsung has a counter to everything this generation. When people clamored that you needed better build quality and a sealed battery for water/dust proof design, out comes the Galaxy S4 Active, an all-plastic sealed design that still lets you remove the battery. It's not that I'm religious about the battery either. It's just like Rudy said. People tend to buy phones every 2 years or so, and I'm in that crowd. I'd rather replace the battery after 12 months than the whole damn phone when I'm paying $500-$700 for a phone. Now, if I were buying a Nexus for $350 or so, annual upgrades would be more likely. Just give me 32GB and LTE and we'll talk