Undercover with NVIDIA’s Guerrilla Marketing Team

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We can’t say who they are. We won’t say what they look like. But we can say they’re good at their job. As show attendees crowded into bars and night clubs, a team equipped with powerful projectors roamed the streets, throwing thirty-foot high images of SHIELD gameplay onto buildings around downtown Los Angeles. How do you tell the world about a gaming platform unlike any other amid the noise at the annual E3 video game conference at Los Angeles? You get creative.
 
And here I was thinking the article would be about the marketing team that posts on forums, and that directs reviewers! I am disappointed :p
 
HA!

Was thinking the same thing...

Oh well...
 
It's going to take more than guerrilla marketing to make people want to buy that turd.
 
That's_Corporate said:
And here I was thinking the article would be about the marketing team that posts on forums, and that directs reviewers! I am disappointed :p
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I was thinking it was about the rather large AMD one, until I read the word "NVIDIA" in the title. They both do it though :p to a significant extent at that. AMD's been ferreted out numerous times, and we all know nVidia has their so-called "Focus Group" (aka community forum marketer) people.
 
The AR-based giveaway was pretty slick, and would help to convince people to wait to look at the display.
 
homernoy said:
Why is it a 'turd'? You're not forced to play Android games if you don't want to do that. You can stream games from your PC to the Shield. I'm thinking on getting one.

http://kotaku.com/5981786/playing-borderlands-2-in-nvidias-project-shield
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Because most people don't see any reason to spend $300 or whatever this device will cost in order to play their games on a clunky hand-held device with a tiny screen when their expensive gaming rig with the nice big monitor is right there. It's a one-trick pony.
 
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