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another trick is "identical" some very similar looking items will have a slighly different product number for the walmart/best buy etc version.
For instance the sonybose 3498yt might be called the 3498yt-x because they put in a cheaper version of some of the chips so that walmart could help you live better through lower prices.
A good way to get in on BF deals you might miss out on at other stores?
There will be hardly any overlap. Many of the Black Friday deals are specific custom models made for one chain of stores. For example. last year Walmart had a "TomTom 155" GPS, which TomTom's website didn't list (they only had a 150). It turns out that model was a specific production run for Walmart's black Friday sales.
It isn't necessarily crap (I actually bought one), but they do stuff like this, mainly to hinder your attempts to see if what you're getting is really a good deal (because no other store sells a comparable item).
In my experience everyone is really friendly and has a great time. Might not be that way in every town, though.
Usually these price matches are contingent on the competitor having the item in stock. Come BF, I doubt that will be true on any highly desirable deals and will take FOREVER to call and check stock.