because unless you get a REALLY good upscaling player upscaling is shit. Why would I pay hundreds of dollars for an upscaler when I can pay the difference and go HD?
I have no idea why people are so in love with upscaling. I think they are in love with the concept of it and decide its somehow "better" in their minds. Upscaling is crap on any cheap player, across the board.
The thing is with ANY research at all you would see the Sony player for $100 and my Oppo for $150 are indeed "REALLY good" upscaling players! JUST SAYING it is a very viable alternative until this format war blows over! Of course it is in NO way better than true HD but very decent!