What price does AMD need to lower to now that the 670 is out?

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WillC310

Limp Gawd
Joined
Apr 1, 2010
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Subject says it all. Now that the 670 has officially been launched and benchmarks are out, it's pretty obvious the 7950 gets beaten at the same price point and the 7970 trades blows. I don't think it makes sense for someone to get a 7950 at $399 when the 670 costs the same.
 
Hehe, BTW, this isn't meant to start a flame war. I'm just asking because, lets face it, as a consumer/enthusiast looking for best bang for the buck, the 670 delivers _at that price point_
 
My realistic prediction is 7970 to $449 and 7950 to $349 MSRP, although I feel they should go slightly lower than that even.
 
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They're close enough now that people who prefer AMD won't fret too much about it.
 
*puts on flame retardant suit*

7970 is probably going to have to match 670 pricing to keep up performance/price now. AMD will probably want a slight edge in that metric though. 7970 = $379, 7950 = $329 perhaps? Wishful thinking obviously...

*takes off flame retardant suit*
 
Tree fitty.

(Hint: Not $350 (well, maybe..))

Also, re: 7970, why would AMD price it lower than the 670? It performs better...

I think, given the current market situation, the 7970 is more or less priced correctly at $479 or whatever it is now. Could stand to be closer to $450 but with sales I think we've seen it close to that.

The 7950 definitely needs to come down, though.
 
Dont think the prices will change. Nvidia has supply issues and clock for clock the amd cards are about equal to nvidias.
 
It depends on availability. If I were AMD, I'd leave pricing as follows:

HD 7970 (1ghz) - $499
GTX 680 - $499
HD 7970 - $449
GTX 670 - $399
HD 7950 - $399

In fact, I'd probably raise the 7970 prices back to $499 (1ghz models) and drop the standard clocked 7970s to $449. 680 availability right now is horrible, so why cut prices? As for the 7950, I'd give it a week and see how the 670 availability is. If the 670 ends up being available in respectable numbers, then a price cut is in order.
 
$300. Why would you buy the 7970 if it does not really perform better and yet is a big-ole-hot-noisy-power-hungry brick.
 
Well considering that the 680 and 7970 are basically equal OC to OC and the 7950 OC vs 7970 OC aren't far off at all. That would put the 670 OC at basically equal to the 7950 OC. Thus the price will probably not drop much at all, maybe $50.

Looks like that is about exactly what happened to the 7970 when the 680 was released.
 
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PRIME1 said:
$300. Why would you buy the 7970 if it does not really perform better and yet is a big-ole-hot-noisy-power-hungry brick.
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Because some of us realize that the performance delta when overclocked (coincidentally, most people on this site that buy expensive video cards tend to overclock, since we are HARD and all) between the 7970 and 680 is negligible. Not to mention its nice to actually be able to order a card.

Not that it matters, cards from both camps are ridiculously overpriced anyway.
 
Medion said:
It depends on availability. If I were AMD, I'd leave pricing as follows:

HD 7970 (1ghz) - $499
GTX 680 - $499
HD 7970 - $449
GTX 670 - $399
HD 7950 - $399

In fact, I'd probably raise the 7970 prices back to $499 (1ghz models) and drop the standard clocked 7970s to $449. 680 availability right now is horrible, so why cut prices? As for the 7950, I'd give it a week and see how the 670 availability is. If the 670 ends up being available in respectable numbers, then a price cut is in order.
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I'm with this guy.
 
rekd0514 said:
I'm with this guy.
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Knock off another $75 off those prices and the cards are looking golden for me to choose one.

Of course I'd like to see the lowest price possible to score a deal on one of these awesome 28nm cards but I don't think that is going to happen.
 
Medion said:
It depends on availability. If I were AMD, I'd leave pricing as follows:

HD 7970 (1ghz) - $499
GTX 680 - $499
HD 7970 - $449
GTX 670 - $399
HD 7950 - $399

In fact, I'd probably raise the 7970 prices back to $499 (1ghz models) and drop the standard clocked 7970s to $449. 680 availability right now is horrible, so why cut prices? As for the 7950, I'd give it a week and see how the 670 availability is. If the 670 ends up being available in respectable numbers, then a price cut is in order.
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Looks good other than a couple things:

1) Why buy the 7950 for the same price as a 670 when the 670 provides considerably better performance? I guess it has 3 GB VRAM but for a mid-range card that is going to be the least of your worries at extremely high resolutions.

2) I see at least 4 680s up for sale on FS/FT right now. Does not imply retail availability of course, but with the 670 I think we will see more 680s surfacing.
 
As much as I'd like to see prices go down, I don't see why AMD would reduce their prices any right now. Performances are comparable, and nvidia is having what appears to be production issues.

What AMD should do is, similar to nvidia, come out with a hybrid Tahiti core with reduced gpgpu capability to increase watt/performance like the 680.

Hopefully prices will go down soon ... I'm getting ready to upgrade... ;)
 
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Yakk said:
As much as I'd like to see prices go down, I don't see why AMD would reduce their prices any right now. Performances are comparable, and nvidia is having what appears to be production issues.
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I also think this is a reasonable approach. Wait for 1-2 weeks to see if they have supply issues, drop 7970 to $449, drop 7950 to $379 if there's no supply issues.

otherwise, hold pricing as-is.
 
Card should hqve been 350 to start and 7950 $300.. amd just embarressed themselves and.tunred away legion of fans/potetial buyers.
 
Yakk said:
What AMD should do is, similar to nvidia, come out with a hybrid Tahiti core with reduced gpgpu capability to increase watt/performance like the 680.
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Assuming the architecture even allows for that...
 
I'd just raise the clocks on the 7970 (which they are doing) and send new samples to reviewers. A consistent rebate to put the cards at $450 would seem fair.

I'd drop the 7950 to $370 dollars and give it the clockspeed of the old 7970.

IMHO the smartest thing they could do is press their advantage in the mid-range by cutting 7850 and 7870 prices. A 7850 at $219 and a 7870 at $300 would enjoy healthy sales.

AMD has not embarassed themselves. They got their whole lineup, on a new architecture, out to market while Nvidia has essentially one chip. Yes they've managed to combine it into a super-rare dual gpu card which will honestly have little overall market impact, and derived a 670 from chips that could not be made into 680 cards, but they have not been able to service the volume market with 28nm tech.

Apparently there are some teething issues with the drivers in crossfire which need some attention and they deserve some flak for that. Otherwise, I gotta give props to AMD for being able to execute.
 
MavericK96 said:
Assuming the architecture even allows for that...
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Or make a "super Pitcairn" chip, either or. It's most probably too late in this development cycle anyways... Just something to consider in the future development of product lines.
 
MavericK96 said:
1) Why buy the 7950 for the same price as a 670 when the 670 provides considerably better performance?
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First, it doesn't offer considerably better performance, though it is consistently better. The difference though is marginal. Second, we don't know yet if they are going to have the same availability issues that the 680 is having. If they do, then AMD reaps the rewards. If they don't, then lower the price.

MavericK96 said:
I guess it has 3 GB VRAM but for a mid-range card that is going to be the least of your worries at extremely high resolutions.
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$400-$500 cards are not mid-range. That's the 7800 series and the 560/660 series.
 
once you can actually buy any Nvidia cards in decent volumes AMD might give a damn about lowering prices.
 
Medion said:
First, it doesn't offer considerably better performance, though it is consistently better. The difference though is marginal. Second, we don't know yet if they are going to have the same availability issues that the 680 is having. If they do, then AMD reaps the rewards. If they don't, then lower the price.
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[H said:
Review]We can also state that the GeForce GTX 670 is faster than, and allows a better gameplay experience than AMD's Radeon HD 7950. In every game we tested here the GTX 670 was faster, and in some cases allowed higher in-game quality settings. Whether we were gaming at 1920x1200 or 2560x1600, the GTX 670 had the performance advantage. So while AMD has lowered its HD 7950 prices, NVIDIA was able to come out with the GTX 670 at $399 and beat the Radeon 7950 in gameplay experience.
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Seems more than "marginal" to me, but I guess it's subjective.

Medion said:
$400-$500 cards are not mid-range. That's the 7800 series and the 560/660 series.
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Mid-high range, then, whatever you want to call it. Point still stands, though.

Plus there is no "660" series (yet?).
 
I would say AMD needs to offer slightly better cost/performance than Nvidia this round. Their driver support generally isn't quite as good, and power consumption is lower at any given performance point with the 680/670. I don't think most gamers care about AMD's better direct compute performance. Everything I read/hear indicates that AMD has gotten much better yields with their new arch vs. Nvidia, so they probably can afford to price them very competitively if necessary.

Personally in order for me to consider purchasing AMD over Nvidia this round, I would have to get a 7950 for under $350. Probably more like $320-$330 as a GTX 670 really offers great value.
 
The 7950 can't move down in price until the 7870 does, though it seems to me that those two cards are the only ones that will reduce in price until the 7970ghz comes out. Remember, it was three weeks after the 680 launched that AMD dropped the prices on the 7750, 7770, 7950 & 7970. I expect it to be a similar amount of time before it happens again, though I'd really like to see the 7850 and 7870 (especially) get a price reduction. I'm still gunning for a 7850 as my next card unless nVidia shows up with a good, single 6-pin option in the next couple of months.
 
rekd0514 said:
Well considering that the 680 and 7970 are basically equal OC to OC and the 7950 OC vs 7970 OC aren't far off at all. That would put the 670 OC at basically equal to the 7950 OC. Thus the price will probably not drop much at all, maybe $50.

Looks like that is about exactly what happened to the 7970 when the 680 was released.
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Here is some news for you not everyone overclocks. AMD can't price their products based on oh well it overclocks, but what is at stock...
 
AMD will probably have to lower the 7950 by $50 or come out with a higher clocked default version. IMO what they will do is just bump up the clocks and keep current pricing and drop current models down $30-50 until they are gone.
 
AMD should mirror last gen's msrp's

If I remember correctly it was

$399.99 --> 7970 Ghz Eddition
$379.99 6970 --> 7970
$299.99 6950 --> 7950
$229.99 6870 --> 7870
$199.99 6850 --> 7850
 
7970 should be at the price it should have always been at $349. The GTX-670 at $399 still beats the 7970 by quite a bit; The 670 is like 20% faster than the 7970, so the 7970 needs to be much cheaper;

BF3 @ 1920x1200 GTX-670 62.9 FPS vs 7970 49.8 FPS
http://www.anandtech.com/show/5818/nvidia-geforce-gtx-670-review-feat-evga/11

I bought my 5870 brand new first week of release in 2009 it was like $350. Then in 2010 the 6970 launched or $350. There was no reason the 7970 should have been so fucking high priced at $550, that was crazy.
 
Does nVidia have a GTX-660 planned for like $299 ? That would destroy anything AMD has at that price range.

When can we expect a GTX-660 ?
 
Some dude from overclockers.co.uk (that apparently is a purchasing manager for that store) said the 660ti won't come out for 6 months...
 
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