Dan, being able to stick a billion dollar company in the eye is "something better to do". But further, the real truth of the matter is that litigation is the only thing businesses seem to understand these days. I'm sick and tired of false advertising in all its infinite forms. In fact I'm tired of the plethora of advertising, period. There seems to be no level that marketing types won't sink to shill their products. The least I can do is keep one or two of them obeying the law.I am not going to debate whether this type of action is right or wrong, but don't you people have anything better to do? Is everyone just gung-ho for litigation these days?