wow what elitism in this thread
Lots of: "if you don't think BR is the best thing since sliced bread there is something wrong with you".
Well, those BR zealots spent a lot of money on video equipment and they narrowly escaped obsolescence during the HD/BR war. They sweated that one out and now their battling consumer indifference. It doesn't help when consumers aren't "blown away" by the spectacular image quality of BR either. BR has been out long enough for the GP to see the difference between Upconverted DVD's and BR on 50" screens. It's safe to assume that they don't care. Not for the price.