It doesn't influence me for purchasing but I will admin the Horse design is a bit dated when I do see them on the shelves at FRYs, which is rare for the high end cards but tons of the low ends are there.
I would also make the card type, RAM, etc... all more prominent than the claws... Red also gives it a bit of a confusing AMD color scheme FWIW.
good points and I agree that the color scheme might be confusing. thanks for your input.