The anti-reflective coating is great for office use or in a room with direct sunglight. Seems most people prefer it over glossy screens even if it does make the the picture a little grainy. I was the same way at first, thinking there was no way I would like glossy after using a CRT for so long. I was wrong. After using the 2007wfp for a few months I regret not going glossy. I really don't like the matte finish. Besides flicker, the AR coating is my second (small) annoyance. I would suggest trying both before you buy. Neither is perfect, unless they can somehow make a glossy coating that reduces glare as well. The best compromise would be to have two monitors, one with matte finsh and the other glossy