kyle pwns ati hah nice job

Posted by Kyle 6:19 PM (CDT)
"ATI CrossFire MIA:
There has been a lot of hoopla about ATI and their CrossFire master cards lately, and I figured I would drop my 2 cents about all of this. Let me start by saying that we checked today with one of the Nets largest online computer parts retailers and they explained to me that they did not anticipate having stock on ATI CrossFire Master cards till November. Now keep in mind this is a mere 5 to 6 (depending how you count) MONTHS after their initial introduction of the product back in May...of this year.

Instead of waxing on for pages, I am going to cut to the chase and say what everyone is thinking and what many of us in the technology press are feeling.

1. ATI, HardOCP is not your personal PR bitch, so don't treat us like one again. You're on thin ice and you should be ashamed of your actions this year. We at HardOCP don't want to be a mouthpiece for vaporware in order to keep your stock price up. So from now on, if it is not the real deal, just keep it to yourself.

2. Continue with the "If NVIDIA does it, we can do it too!" methodology that has been working for you guys for a while now. But from now on, keep a tighter timeline.

3. Repeat after me. Paper launches, NO. Product launches, YES.

4. NVIDIA is setting the new standard by having their card builders selling the products on the day that they are launched. Learn it, know it, live it. And NVIDIA, don't change up on us now.

The bottom line is that the enthusiast hardware community wants products, not Canuck promises. ATI is quickly burning through a solid and loyal fan base that they built back in the days of the 9700/9800. Now is the time for ATI to step up with honest damage control, not another half filled basket of half baked promises.

And oh yeah, Quake 4 just went Gold. WooHoo! I think I just found a reason to go ahead and go SLI. (Always been a big Quake fan...) Too bad CrossFire is not a real option, although I am unsure whether or not I would consider it at this time, just due to having a fear of lacking support and service by ATI."

sorry, but this deserves its own thread.

serves ATI right, they made alot of respected reviewers around the web that promised "hard launch from ATI" look like idiots and liars

They made their own bed. Now they have to lie in it.

I hate to admit it but he is right, ATi has let us all down, and unless r520 will be real good and worth the wait my next card wil lbe nvidia.

i guess we wont see a review of the 1800xt before it's available in the shops then, otherwise Kyle would be ati's pr bitch again

pretty harsh but to the point hehe

edited

kyle hit the nail on the head. i was a huge ati fan for many years,and this time i went nvidia. i hated to do it, but ati really screwed up this go around.

ATI is just plain poopy!!

Its pretty Sad that ATI has been screwing up like this lately.
I hate idiotic Top Brass.

Wow. I didn't expect to see that on the front page. Kyle's usually blunt and honest, but SWEET JEBUS. He really stuck it to them on that one.

Last time Kyle did this was when Nvidia was blatently lowering image quality 3 years ago for speed. Worked then, lets see what happens.

Originally Posted by Zoio

I r teh n00b YEAAAA!! :-p

What's up when the countdown get's to zero? are they gonna start it over?

Originally Posted by magnetik

What's up when the countdown get's to zero? are they gonna start it over?

It's just going to go back up again.

Yeah, I like ATi and everything, but they deserved it, Kyle's right.

ATI has really dropped the ball on crossfire. They deserve all the negativity aimed at them in my opinion.

This is so funny...every hardware reviewer is getting pissed and is putting nails in ati's coffin.

Oh well...just a matter of time till ati does one of three things.

#1 get them self outa this shit hole there in.

#2 or they go under like 3dfx did.

#3 become low end like intels graphic's

Originally Posted by [RIP]Zeus

This is so funny...every hardware reviewer is getting pissed and is putting nails in ati's coffin.

Oh well...just a matter of time till ati does one of three things.

#1 get them self outa this shit hole there in.

#2 or they go under like 3dfx did.

#3 become low end like intels graphic's

ATi started in low end high volume OEM sales. That's their roots. Ultimately that's what makes the most money. Remember Intel is the worlds largest graphics chipset provider. There are more integrated Intel video chips in PC's today than all the nVidia and ATi chips combined. ATi is still too large right now to go under like 3DFX did. 3DFX had a long history of poor management decisions, and wasted income. Such as buying STB and trying to become your own board maker. That was the worst decision they ever made..Combine that with missappropriated funds and unethical accounting practices and eventually they folded.

ATi is not in that position. Yes they've had some execs cooking the books a little bit, but nothing on 3DFX's level. Now a couple more years of this BS and then they will be in serious trouble. For now, they are only shooting themselves in the foot with the enthusiest crowd. Which is the smallest market segment they have to deal with.

If ATi called off R520 and Crossfire everythng, and just went back to OEM sales, they'd still survive. I would be willing to bet that their console deals are more important financially then what they'd get out of X1800XT sales.

Cheers to Kyle for NOT being a politically correct puss!


The [H]ard truth wins fans, take a lesson ATi!

Kyle thank you. You rule!! Hopefully ati will listen and learn from their mistake.