As you can see here NV is a client of AEG. Some of their claimed areas of expertize include:
Derek Perez of NV says;
Another client is Microsfot Game Studios;
For NV they show this on their page;
Very interesting to say the least. Not so sure I like this approach.
So, who here is on the payroll spreading online buzz?
Message board monitoring and response
Strategic seeding viral assets to ensure they are spread far and wide
Strategic counsel and implementation: Fires, Misinformation, Rumors, Leaks
Derek Perez of NV says;
AEG serves a pivotal role in helping us to build and manage online buzz for NVIDIA products. AEGs online community outreach programs have been extraordinarily successful in improving public perception of our company and its products. So much so that we've recently expanded AEG's role into some of our other product lines. AEG plays an essential role in our marketing and public relations programs. In our opinion, theyre the best-of-breed experts in the field of online PR and community management.
Another client is Microsfot Game Studios;
From my perspective, the most powerful form of marketing for any entertainment property is 'positive word of mouth,' and the Internet is the ideal communication vehicle to help spread that buzz. Arbuthnot recognizes this like no other agency I've worked with, and knows what it takes to build this 'must-have' buzz. While most PR agencies find it beneath them or a waste of their time to interact with the smallest fan site or the most remote online forum, Arbuthnot understands that these passionate fans are the ones that turn so-so titles into blockbusters. The slow and steady process of 'magnifying the mania' with these loyal fans is what Arbuthnot is all about, and they execute better than anyone in the business.
For NV they show this on their page;
AEG has developed a unique campaign of community outreach and involvement to build strong enthusiast support for NVIDIA products and software.
Very interesting to say the least. Not so sure I like this approach.
So, who here is on the payroll spreading online buzz?